Category: Internet Marketing

If you’re into internet marketing like SEO or just someone that builds web sites you probably know one of the most important pieces to making your site successful is traffic.  Without traffic your site is almost useless or as if it doesn’t exist.  What good is something that noone sees?  That being said, one of the most common ways to get traffic is from search engines through the process of SEO (search engine optimization).

In simple terms, search engine optimization is the process of making your website or someone elses rank better for target keywords.  For example, if you ran a ecommerce store selling pet food, you’d probably want to rank for the keyword pet food.  While this process isn’t easy, tracking your progress certainly can be.  That’s where Microsite Masters comes into play.

Basically what Microsite masters does is give you an advanced set of tools and features that enable you to easily track your position and changes in position for the major search engines (google and yahoo/bing).  This is incredibly important but unfortunately something that’s often overlooked.  Think about this for a moment.. there’s no sure things in SEO and it’s ever changing, hence why it can be so challenging.  Wouldn’t it be nice to know what’s working and what isn’t?  I’d say not only is it nice, but it’s required if you want to improve at SEO.  To this point, Microsite Masters will even allow you to enter notes for a given time and keyword, so you can notate any changes you make.  From there it’ll show you progress or decline from that note, pretty awesome.

In a nutshell, Microsite masters is an advanced, feature packed search engine rank tracking that will allow you to take your SEO game to the next level.  I’d highly recommend checking out this MicroSite Masters Review for more information.  In summary, some of the best features include:

Ability to associate notes with keywords
Daily updates on keyword positions for Google and Bing
Unlimited project/site segmentation
Lowest pricing in the industry
Ability to generate client friendly rankings reports.

If you’re just starting out blogging or building your own web site you need not worry, it’s super easy to do now a days.
Things you’ll need:
A domain – while simple to acquire, not so simple to choose.  This often takes way more time then it should but that’s ok, after all you don’t want to change names once you’ve decided.  After you have some ideas for a domain we recommend heading over to www.godaddy.com and seeing if it’s available.  Once you find a domain and register it, the next step is hosting.

Hosting – this is what serves up your web site’s content.  Every site on the internet has to be hosted somewhere.  The choices are overwhelming but pricing is very reasonable.  You can find hosting for as little as a couple dollars a month that’s reliable.  Once you determine your host you’ll need to set you domain’s name servers to that of your host.

A platform – You don’t need a platform, but it makes life a ton easier since most people don’t want to learn how to code a web site.  I would recommend what we use for this site, wordpress.

From there you’ll just need to install wordpress on your host and configure it to your liking.  There’s a lot to this, so I would suggest reading the many wordpress documents and manuals available online.

From a non-technical perspective what’s going to make your web site successful is great content and a great SEO company.  Write content that your users will actually want to read, not just filler crap.  This makes a big different and will help with your SEO efforts.  If you want further help, I’d recommend someone like eXplicit SEO, a Buffalo SEO company.  They will help you build a better site and understand what else you need to do in order to get your site more traffic.

I hope this was helpful – please check back often!